World Privacy Day takes place every 28th of January.. Data Privacy Day does not only focus on the technical aspects of data protection, but also the human aspect. It’s the stories of people whose lives were affected by data breaches and privacy violation.

These stories are powerful reminders about the importance of protecting your personal information, and the consequences if you don’t. These stories are also a call to actions for individuals and organisations to take action to better protect personal information and understand the importance data privacy in this digital age.

Data Privacy Day is celebrated in Australia to remind the public of the importance protecting personal information. The Office of the Australian Information Commissioner helps to raise awareness through resources and information about how to protect personal data and comply with the privacy laws of the country. The Privacy act 1988 in Australia and the Australian Privacy Principles set rules on how organisations handle personal data.

The APPs ensure that organizations protect personal information from misuse, loss and unauthorized access. The APPs also force organizations to dispose of any personal information no longer required. The Notifiable Data Breaches scheme (NDB), which was introduced in 2010, requires that organizations notify the OAIC and people if they believe there has been a serious data breach. The Privacy Act is supported by other laws such as the Spam Act 2003, and the Cybercrime Act of 2001.

Dynamic Business believes that as 2023 approaches it is important to get insight from industry leaders about how they plan on providing seamless and secure digital experiences to users.

Our experts will provide valuable perspectives on how to safeguard personal information and the importance of data security and privacy in the tech sector. They will provide a glimpse into the current state of data privacy and cybersecurity and reveal the obstacles and trends in the industry.

Craig Bastow is the Sales Director for Australia and New Zealand of Commvault.

“If there is a buzzword to define 2022 in Australia, then it should be data breach.” The events of last year brought to light some harsh truths regarding data privacy, cyber security, and governance policies in many Australian public and privately-owned organisations. By 2022, ‘bad actors have improved their deception skills to infiltrate company systems. The ‘ransomware’ industry is a constant challenge for IT and security departments that are trying to protect the most valuable asset of their company – data.

In 2023, businesses will be required to adopt a situational, holistic approach. This will require a refreshment of the data protection strategies for the entire organization. As part of a comprehensive data protection strategy, the first step is to create and update a plan for data privacy, disaster recovery and backup and recovery. To protect their customer’s data, it is important to be able to identify and prioritize their most important datasets.

Data encryption and assessment are crucial to preventing unauthorised access and combating the constant rise of threats. Encrypting data will be crucial for companies that manage large amounts of personal data in 2023. This includes healthcare providers, financial institutions, and other businesses.

World Data Privacy Day is a great reminder that protecting personal information in the IT world of today is important. Every day, individuals and organizations must protect their data to reduce risk. The pace of change is accelerating. Businesses must take action to protect and secure data throughout the year.

Brian Gin is Chief Privacy Officer at Trellix

“Privacy is a top priority – Data Privacy Week gives us a chance to discuss how we can all play a role in protecting this. We, as individuals and organizations, sometimes make the mistake to think that privacy is someone else’s responsibility. In reality, we are all responsible. Every person who has access to personal data or helps develop a product which does, almost everyone at work is responsible for protecting it.

I find that the best privacy programs are those which empower and encourage all employees to take responsibility for data protection. All functions are represented – from marketing to sales, engineering and more. Not only do they understand their basic obligations in terms of privacy, but they also feel that it is their duty to advocate the ethical and proper use of data. Corporate privacy programs can be successful if they are built on a strong foundation, and with a belief that privacy is a human right. “This needs to be our north star.”

Scott Harkey is the EVP of Financial Services & Payments at Endava

“The global digital payment market continues to grow rapidly, as we move closer to a society without cash and payments are increasingly integrated into the products and services that we use. The digital revolution is driven by technology, but people and their sensitive information are at the core of this innovation.

Personal data is a valuable asset that companies are looking to use more and more. This includes apps powered by these data, as well as embedded financial transactions based on saved customer information. Identity is crucial to creating meaningful experiences. But this depends heavily on trust. Customers are more aware than ever of the importance of protecting their data and will be hesitant to share it with others if they don’t feel that it will be protected.

“Organizations must implement practices to protect consumer data right from the beginning of collection. Tokenization is a great tool to use in this situation. Originally used to represent Personally Identifiable Information, any type of data can now be tokenized. Organizations need to consider how to use these tools to capture data and communicate with customers about the security of their data.

“Innovation is becoming more dependent on personal information, and this data must be protected at any cost.” “Investing in innovative software that prioritizes built-in regulatory features will win over the public and gain their trust”.

Cindi Howson is Chief Data Strategy Officer at ThoughtSpot

In a digital world, we create, capture, and share more personal data than before. Customers’ data is more important than ever for companies to gain actionable insights that can be used to improve services, increase efficiency and grow their business. We are living in the “decades of data”, and this brings with it, of course the decade of privacy.

Privacy is now more than just protecting yourself physically. It includes everything you do online or with whomever. This is often called your digital twin. In the past year, we’ve witnessed a number of high-profile breaches that have fueled public concerns about data privacy. Customers are becoming more hesitant to share their data as companies become more dependent on data. Meanwhile, citizens remain woefully unaware of the data that has been collected about them. This tension and misalignment must be addressed to unleash the full potential of data.

The people who work with customer data in any business should be aware of the risks associated with improper handling. These data represent real people who will not hesitate to move their business elsewhere if their data is lost or exposed.

“Ensuring privacy of data is not only a technological issue. It’s also a matter of company culture, processes, and controls. As analysts are able to extract more data from internal and external sources than ever before, data privacy is a must-have in any organization. The weakness of dumping data from analytics tools into spreadsheets is still present.

Data Privacy Day gives us, as data leaders and businesses, the chance to raise awareness about persistent knowledge gaps and to examine best practices in data management. We can also start a conversation on data protection and privacy.